Connecting with fans via newsletters
As the weeks go by, I’m getting busier, and the tasks are becoming more difficult.
This weeks’ chapter is titled “Connecting with fans via your newsletter list & conducting surveys”.
Until now, I’ve only contacted fans on my mailing list to announce specials or new releases, once or twice a year (AKA “Spam”?). I now realise we have a long way to go. Firstly we need to build up a substantial “fan base”. As a direct result of ideas garnered from “Music success in 9 weeks” this is actually slowly happening via these blog posts, our Facebook page and the “freebies” on our website.
My creative partner and I have spent hours discussing this chapter and how to go about writing engaging newsletters that will be read by fans, and will be interest/value to them. Since there isn’t much of a live aspect to what we do we struggled to find ideas to write about, but eventually hit on something:
As a kid, in pre-Internet days (no comment on my age here!) fan clubs were the thing. You’d write in to an address on a cereal box/newspaper/magazine (and perhaps have to send a small fee) and receive a parcel in the mail a few weeks later. There would be stickers, badges, a colouring in book and various other odd-and-ends. But aside from the free gifts, you were now part of a special, members-only club. Then there would be the writing/drawing/colouring-in competitions to keep members engaged. Prizes were often a just a poster and a certificate with the winners name hand written neatly with a calligraphy pen.
So the kids fan club is one of the ideas we’ll be pursuing in the new year.
I also love the idea of creating surveys: I’d love to know more about how teachers use our songs in the classroom, which songs kids enjoy and which ones they don’t. There are many things we can learn from surveys that will help us with every aspect of our business plans.
We have some more brainstorming and planning to do regarding the ideas listed above, but look forward to implementing them in due course!