Week one is about getting mentally prepared and setting goals.
(If you don’t know what this is all about, please read my intro here)
But first a bit about me: I’m one half of a songwriting/production partnership called “African Treehouse”. My songwriting partner (Erika Strydom) and I have just released our 3rd kids CD “African Numbers” and we’re using the book “Music Success in 9 Weeks” to help us spread the word. If all goes well, you can read about our progress here for the next 9 weeks.
Making an album is an enormous task. It’s sometimes frustrating, sometimes challenging. It can be extremely rewarding. It consumes your life (both in a good way and in a bad way). It’s a journey, a destination & whole bunch of other adjectives and clichés. But it’s an absolute doddle when compared to actually selling the thing! So with all that out the way, here goes week one.
GoalsSetting out these goals has been a great learning experience already. We kind-of-sort-of knew where we wanted to go with our series of albums, but writing them down has put everything in perspective.
Short-termOne week, to one month. (Some are ongoing.)
- Write a press release, create a solid pitch and unique selling point.
- Put together 2 press packs (1 for South African market, the other international), consisting of a press release, CD cover artwork, photos, fan comments etc
- Update website, Facebook with news of new release, links to purchase & links to listen
- Alert existing customers of the new CD
- Contact new customers
- Post lyrics on website
Medium TermOne month to six months
- Send press packs to (or preferably meet with in person) relevant journalists and bloggers.
- Contact radio/TV to get interviews
- Put idea for a contest into action
- Begin work on CD number 4 (Stories from the Alphabet Tree II)
- Work on a teacher’s pack to put on the website (with actions & activities for each song)
Long TermA year or more
- Contact ad agencies/brand managers to explore the possibility of linking the CD to a product or brand
- Step up international P.R. to drive download sales
- If contest was successful, look into doing another
- Begin work on the next music CD in the series
- Take a vacation!!!
- Design point-of-sale counter display stands
Very Long Term
- Explore turning the CDs into a TV series and/or a stage show
- Begin manufacturing merchandise (T-shirts, stickers, posters, books etc)
Any comments or advice would be welcome…we’re learning as we go along!
Tune in next week for more “Music Success in 9 Weeks”!